Big number: $1,000,000. That’s how much a Champion jacket designed by Supreme is going for on StockX, a streetwear resale site⁠—which has zero listings of the Supreme Oreo. Supreme is known for creating its own versions of everyday objects, such as baseball bats, matches, bottle openers and bike locks, along with more high-end products like an off-road Honda dirt bike.

Key background: Supreme began as a skateboarding brand in 1994, located in New York City’s SoHo neighborhood. The brand has exploded in popularity over the decades, with its hotly anticipated releases of new products, called “drops,” causing fans to wait for hours outside the brand’s flagship stores. Reportedly, the Supreme Oreo will drop in Japan on Saturday, and be available for online sales beginning February 27.

Tangent: Netflix’s Patriot Act with Hasan Minhaj dedicated an episode to Supreme and its influence on “hype culture,” defined as obsession with the next big thing.